When Sophie Cunningham, veteran guard of the Indiana Fever, warned on Thursday that players will sit out the season unless they get “what we deserve,” the league’s fragile momentum tilted into crisis. The comment came just days before the CBA negotiations deadlineUnited States expires, a date that could determine whether the WNBA keeps the courts buzzing or faces an unprecedented lockout.
The current collective bargaining agreement was inked in 2020 for eight years, promising a modest revenue‑share model that, at the time, seemed fair for a growing league. Fast‑forward to 2025, the league reported roughly $200 million in combined 2023‑2024 revenue, yet the salary cap slated for next season sits at a paltry $1.5 million. That disparity sparked the WNBPA’s decision to opt out early last year, setting the stage for today’s showdown.
Players, led by a coalition of veterans, are demanding a larger slice of the pie – some estimate a 40‑50% revenue‑share versus the current 20‑30% range. The demands are not just about dollar signs; they also include better health benefits, guaranteed contracts for rookies, and a say in how media rights revenue is split.
Amber Cox, the Fever’s general manager, admitted that the uncertainty makes roster planning “a nightmare.”
“We aren’t going to play until they give us what we deserve,” Cunningham told ESPN’s Alexa Philippou. She added that the potential lockout would be “the dumbest basketball decision business‑wise ever,” given the league’s surge in viewership and sponsorship.
Earlier in the week, Napheesa Collier of the Minnesota Lynx blasted commissioner Cathy Engelbert, calling the leadership “the worst in the world.” Collier’s remarks echoed a sentiment that’s been bubbling since the league’s multiyear media‑rights deal with USA Network was announced – a deal that, surprisingly, hasn’t translated into better player pay.
On her podcast "Show Me Something," Cunningham vented frustration: “Everyone’s fed up – fed up with how the league is treating us. They should be ashamed of themselves for what they’re giving back to us because it’s nothing.”
Commissioner Engelbert, who has overseen a 70% increase in average game attendance over the past three seasons, defended the current structure, saying the league must balance sustainability with growth. "We are committed to a fair process," she said in a recent press conference, but offered no concrete numbers.
The USA Network partnership, signed on Tuesday, promises national primetime slots and a projected $50 million infusion over five years. Yet the players argue the cash isn’t reaching the locker rooms. "It feels like we’re cheering from the sidelines while the owners cash the checks," said Collier.
If the lockout materializes, the fallout could be severe. Fans, still riding the wave of excitement generated by stars like Caitlin Clark and Aliyah Boston, might drift away. Sponsors could renegotiate terms, and the league’s budding international broadcast deals might stall.
Conversely, a breakthrough could set a new standard for women’s professional sports compensation, possibly influencing the NBA and other leagues. Analysts from ESPN and The Athletic predict that a 45% revenue‑share would still leave the league profitable, given the projected $250 million revenue for 2025‑2026 after the media deal kicks in.
What’s clear is that the next few weeks will be a litmus test for the WNBA’s ability to balance financial growth with equitable player treatment. As the deadline looms, every tweet, interview, and press conference feels like a piece of a larger puzzle that could reshape women’s basketball forever.
Rookie contracts are typically fixed for their first two seasons, but a lockout would halt all on‑court activity, delaying salary payments and development opportunities. Clark has spoken about wanting to “play now, learn now,” so a work stoppage could stall her momentum and marketability during a crucial branding window.
The association cited a growing revenue‑share gap and the league’s escalating popularity without corresponding salary increases. By opting out, the players forced a renegotiation window, hoping to capture a larger portion of the projected $200 million revenue surge.
The contract promises $50 million over five years, but players argue the money is earmarked for league operations, not player salaries. Without a clear carve‑out for compensation, the deal looks like a win for owners, not the athletes who generate the viewership.
Analysts say a 45‑50% share is financially viable given projected revenues, but it hinges on owner willingness to concede control. With the October 31 deadline looming, a compromise is more likely than a total stalemate, though no guarantees exist.
International broadcasters have lined up contracts for the 2025‑2026 season. A lockout would disrupt these agreements, potentially leading to penalties or lost future opportunities. The league could see a slowdown in its push into Europe and Asia, where momentum is currently building.
Ashlynn Barbery
October 7, 2025 AT 04:42It is evident that the current revenue‑share model cannot sustain the league’s rapid growth.
Players contribute to a $200 million revenue pool while receiving merely a quarter of it.
Such disparity jeopardizes both competitive balance and player welfare.
Negotiators must recognize that a fair share is essential for retaining talent like Cunningham and Clark.
The proposed 45‑50% slice aligns with projections indicating continued profitability.
A balanced agreement would also address health benefits that have been historically overlooked.
Ensuring guaranteed rookie contracts will foster stability for emerging stars.
Moreover, a transparent media‑rights allocation can prevent misunderstandings about the $50 million infusion.
The league’s attendance figures have risen by 70 % in three seasons, underscoring market demand.
If owners continue to sideline player interests, fan disengagement becomes a real risk.
International broadcasters have already expressed interest, contingent on league stability.
Consequently, the upcoming deadline represents a pivotal moment for the sport’s credibility.
Stakeholders should prioritize long‑term growth over short‑term cost‑cutting.
In sum, a revised CBA will secure financial health and uphold the league’s mission.
We look forward to a collaborative resolution that honors the athletes’ contributions.